Mortal Rite
Supporting Mortal Rite’s launch through multi-platform social media management, content strategy, community campaigns, and paid media, with a strong existing audience of 700K+ on TikTok.
Project Statistics
Project Overview
Mortal Rite already had a large community, especially on TikTok, so the focus was on keeping that audience active and building momentum around the game and its launch.
I managed social media across TikTok, Instagram, Facebook, and YouTube, with Instagram and TikTok as the main platforms. I built and managed the content calendar, worked on campaign and content ideas, and collaborated with the in-house content creator on videos, ad concepts, and scripts.
We also repurposed longer-form content such as devlogs into social-first videos, ran giveaways and community events, managed paid campaigns, and optimized the Linktree to better connect the different platforms and important game links.
Key Achievements
- Managed social media across TikTok, Instagram, Facebook, and YouTube
- Supported an existing TikTok community of 700K+ followers
- Built and managed the multi-platform content calendar
- Developed content ideas and strategy around the game and launch
- Collaborated with the in-house content creator on video concepts and execution
- Helped develop ad concepts, hooks, and scripts
- Managed and supported paid social campaigns
- Repurposed devlogs and long-form material into social-first content
- Planned and supported giveaways and community events
- Managed and optimized the project’s Linktree and social destinations
- Helped keep the existing community active and rebuild momentum leading into launch
My Contribution
- Managed social media across TikTok, Instagram, Facebook, and YouTube
- Supported an existing TikTok community of 700K+ followers
- Built and managed the multi-platform content calendar
- Developed content ideas and strategy around the game and launch
- Collaborated with the in-house content creator on video concepts and execution
- Helped develop ad concepts, hooks, and scripts
- Managed and supported paid social campaigns
- Repurposed devlogs and long-form material into social-first content
- Planned and supported giveaways and community events
- Managed and optimized the project’s Linktree and social destinations
- Helped keep the existing community active and rebuild momentum leading into launch
Platforms & Tools
Media Gallery
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