Social media manager turning ideas into content, and content into engaged communities.
Building strategies, content, and campaigns that actually connect with people.
I manage social media across different types of projects, building clear content plans and communities around each brand.
I’ve worked in marketing for 10+ years across 15+ countries, adapting the content to the audience, platform, and goals.
I work closely with teams to turn ideas into structured campaigns and focus on what matters: content that fits the brand, connects with people, and drives results.
Infodesign Sup’, Morocco
I manage social media with a mix of strategy and execution, making sure content stays consistent, relevant, and aligned with the project goals. I plan and run campaigns across platforms, manage creators and communities, and follow performance closely to adjust what we do next. My work covers content strategy and planning, campaign execution for launches, events and activations, influencer and creator management, paid campaigns across Meta, TikTok and Google Ads, and community management and engagement.
Building an active community around a visual novel through consistent content, trends, character-driven posts, and community engagement while keeping the story spoiler-free.
Social Media Growth & Community StrategyView Details →I led social media execution, content planning, and creator collaborations to support registrations, engagement, and live viewership throughout the season.
National university esports program in the UAEView Details →Reviving an inactive social media presence and reconnecting with the game’s community through consistent content, online events, and community-focused campaigns.
Social Media Revival & Community GrowthView Details →I supported social media strategy and execution, focusing on content, creator collaborations, ambassador management, and campaign amplification across the region.
National university esports program in Saudi ArabiaView Details →Supporting Mortal Rite’s launch through multi-platform social media management, content strategy, community campaigns, and paid media, with a strong existing audience of 700K+ on TikTok.
Launch CampaignView Details →I supported social media strategy and execution, focusing on content, competition coverage, and community engagement throughout the tournament.
Regional university esports championship across the MENA regionView Details →Social media, content strategy, community growth, and campaign management backed by 10+ years of marketing and creative experience.
Looking for someone to grow your social presence, build an engaged community, or bring structure to your content? Let’s talk.