Zero Hour
Reviving an inactive social media presence and reconnecting with the game’s community through consistent content, online events, and community-focused campaigns.
Project Overview
Zero Hour was facing declining player activity and an inactive social media presence. The goal was to bring consistent activity back to the channels, reconnect with existing players, and give the community reasons to engage with the game again.
I led the social media strategy, introduced a consistent content schedule, organized online tournaments and seasonal campaigns, and worked with streamers across different regions.
The strategy focused heavily on the existing community, using tournaments, game updates, seasonal moments, and real-time content to rebuild activity around the game.
Key Achievements
- Revived previously inactive social channels through consistent daily content
- Created seasonal campaigns around Halloween, competitions, and game updates
- Supported real-time social coverage around tournaments and competitive events
- Helped rebuild community activity around a game that had been experiencing declining player interest
My Contribution
- Led social media strategy and content planning
- Planned content direction and coordinated execution with the creative team
- Coordinated online tournaments and community campaigns
- Managed day-to-day social media and community activity
- Supported paid media campaigns
Platforms & Tools
Media Gallery
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